What Makes an Effective Squeeze Page
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by: genwright
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Having an effective squeeze page can help you boost your online business as much as two hundred percent. Think about this. If you have an existing squeeze page that converts at just one percent, how much more business would you be doing if you can increase the conversion rates to two percent, three percent and more? It's not uncommon to see squeeze pages converting at three to five percent. So why settle for less when you can have more? But first, let's start by understanding the goal of a squeeze page before we dive into creating one.
The goal of the squeeze page is to capture the names and email addresses of the website visitors. This is the only reason why you need a squeeze page, so you should do everything in your power to make it work for you. Here are some important pointers to remember.
First, make sure that your opt-in form is always on the top half of your webpage. My recommendation has always been to have nothing but the opt-in form with a few bullet points on a single webpage. If you want the highest opt-in rate, then this is what you should be doing.
However, sometimes, it doesn't appear appropriate to have nothing but a boring webpage with plain text on a website. For instance, if you have branding concerns, you may want to have more information on the webpage than just some plain texts.
In that case, just remember that the best location for your opt-in form is the top-fold area of your webpage. If possible, place it on the top right hand corner of the webpage. You can then place whatever necessary information beneath. This way, there's very little chance that the website visitor can miss your opt-in form.
The second most important element that'll affect the effectiveness of your squeeze page is having a compelling reason for website visitors to opt-in. Giving away something free has been the traditional advice, so I'm going to give you a piece of advice that's a little bit different.
Give away something free, but make sure that whatever you're giving away is unique, and extremely valuable to the subscriber. Don't give away junk, and expect your visitors to sign-up for junk. They'll unsubscribe anyway. Give away solid, exclusive information (your best information if you can) to your subscribers. Make it very hard for anyone to refuse your offer.
Remember, it doesn't always have to be more, but whatever you're giving away has to be useful to your website visitors. This achieve a few goals, which is beyond the scope of this article but from my own personal experience, these two simple (yet powerful) pointers have been very effective.
Article Source: TimesPR NewsWire | Free Article Directory | News Release
About the Author
Darren Chow is a full time article marketer. His latest project is a Article Distribution Service where bloggers can promote their own blogs by submitting articles. The Article Submission Services are at affordable rates to help bloggers succeed.
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